Grace Ndiritu, COVERSLUT©, original version
COVERSLUT© is a fashion and economic research project from Grace Ndiritu. It focuses on dealing with issues of race, gender, sexuality and class politics. It incorporates Capitalist, Pay What You Can and Ethical/Environmental strategies into its economic framework.
The concept for COVERSLUT© is inspired by Ndiritu’s book on youth culture Dissent Without Modification. COVERSLUT© is also a textile apron (cover) used to hide dirty clothes worn by kitchen maids (sluts i.e. dirty women) in 17th century English society. But with its double entendre (meaning), artist Grace Ndiritu couldn’t resist making a tongue-in-cheek statement, about how big brands and advertising are the corporate sluts of our time. Big brands co-opt youth culture and sell it back to the young en masse, stamped with their branding and logo signs.
The first collections were supported by Manoeuvre textile artists residency program in Gent, Belgium. To date the clothes have been sold at CAG Vancouver, Wiels, De Appel, Rile, Bergen Kunsthall and now Castlefield Gallery for British Art Show 9.
This presentation of Ndiritu’s COVERSLUT© has been modified at the request of Castlefield Gallery by positioning a canvas tote bag to obscure the ‘Black Cock’ slogan printed on the T-shirt worn by one of the mannequins in the gallery’s window.
Artist’s intention Modified presentation
For more information on Ndiritu and COVERSLUT©, including its full range of products and previous iterations, please visit her website www.coverslutfashion.com